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Going Green ~ Who’s Willing To Pay The Price?

February 11th, 2008 · No Comments · Going Green

Going Green ~ Whos Willing To Pay The Price?The Cost of “going green”, are you ready to step up?

A good friend and REALTOR colleague Marlene Bridges recently questioned whether consumers would pay more to be eco-friendly in today’s enlightened environment.  She posed an interesting question,  whether or not as consumers would be a committed to going green even if it cost more to do so. Here’s an excerpt on her  recent post:

While at the grocery store, I first picked up a case of the store brand water that was on sale.  Then, I saw the new-shaped Arrowhead water bottles I’d seen advertised on TV.  I put the store brand back on the shelf and opted for the Arrowhead water because I think it’s worth an extra 50 cents per case to be more eco-friendly.”

Going Green ~ Whos Willing To Pay The Price?

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